For writers, newsletter authors and content teams about to hit publish
BookendsThe opening and the end-of-article CTA for one finished article.
A hook's only job is to make the reader want sentence two; a CTA's is to turn the reader who finished into one action. Paste the finished draft and get - free in your browser - which hooks fit this type of article, the cliche openers and machine-writing tells in your opening, title and ending (English and French), the CTA archetype from the skill's decision tree, whether your traffic can support an A/B test and for how long, and whether your button passes contrast. Then: three or four genuinely different openings with two candidates each, titles the article pays off, and the CTA that keeps the opening's promise. It never invents a statistic, a quote or a subscriber count.
The article free
The CTA interview free
A subscriber count, a star count, a named recommender. The CTA cites nothing else.
No popups, a length limit, a house voice...
The button and the traffic free
Blank means 20.
The opening you chose free
Worked out so far free
What the page flags
The opening, the title and the hooks that fit
The CTA plan: archetype, A/B and contrast
The files free
The hook catalog marked for this article's type, and everything the page worked out.
The opening metered
Pricing as soon as the session is ready...
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Caveats
Caveats
The page's check of this reply
Saved articles
How it works - and what is sourced
The opening follows the hooks skill: five levers (open a gap, break a prediction, drop into a scene, promise a payoff, borrow weight), a catalog of eighteen hooks, a type-fit table, a diversification rule (one intellectual, one sensory, one reader-direct hook at least), two candidates per hook, a list of disqualified openers and machine-writing tells, and calibrated-curiosity titles the article must pay off. The CTA follows the CTA skill: a short interview, a decision tree from context, objective and funnel stage to one of eleven archetypes, then copy, form, mechanism, an A/B plan and an accessibility check, with the anti-patterns the writer is most at risk of.
The A/B figures are the page's own: a two-proportion power calculation at 95 percent confidence and 80 percent power, which is stricter than the skill's rule of thumb - the skill itself calls the full calculation the honest one. Contrast is the WCAG 2.x ratio: 4.5:1 for the button's text, 3:1 for the button against the page.